Goldstück PR & Social Media for beauty brands in Germany

We´re Goldstück

We are a boutique agency specialised in independent beauty brands.
We are the perfect partner for your brand in the DACH region and continental Europe.

Strategic

Our background consists of strategy consulting, many years experience in the beauty industry and an academic track record in luxury management.

Empathetic

Empathy with our clients, partners and creators is one of our key characteristics. That makes it easy to spread the love for (y)our brands.

Co-operative

We consider ourselves part of your team and have often been the first agency partner when a brand entered the EU market.

Entrepreneurial

Your growth is our success – we help you achieve it and won´t stop until the job ist done.

Cost efficient

Your funds are limited? No worries; we work with a close look on your budget – and we are very good at it.

Analytic

Thanks to our background, numbers, reporting and analysis are things that we love and never get bored of.

Passion leads to success

WE CULTIVATE BRANDS AND CREATE IDEALS

Our Services.

We create your impact with social and classic media

Social Media

We design and support your social media strategy with targeted organic and paid campaigns in 10 countries.

Classic PR

Our storytelling and easy-access media management assure great coverage in print and online media.

Content Creation

No time to take care of your Instagram account or other content? No worries, we can do that for you.

PoS Support

Your brand doesn´t have a local retail team to take care of trainings and promotions at the Point of Sale? We are happy to help!

Consulting

You are considering to enter a new market in DACH or EU? We can provide you with in-depth market analysis and make the decision easier for you.

Events

We organise pressdays, lunches and dinners for content creators and editors. For bigger events we trust on our amazing network and take care of the guest management.

Our Clients

What our clients say about us.

“Goldstück was appointed in March 2021 by Dr Irena Eris as the agency for PR activities in the German market. The agency team not only met all KPIs but delivered much more. Our clients‘ recognition of these actions was the ultimate confirmation of the high quality of work the agency performs. The agency delivers excellent strategic work which later on is perfectly executed. If you start working with Goldstück you never want to stop.”

Monika Borys, Global Marketing Manager

DR. IRENA ERIS COSMETICS

“We have been working with Goldstück since our launch in 2016 and we have the opportunity to appreciate their professionality and knowledge of the beauty world. Always excellent job and excellent partnership.”

Andrea Valdo, CEO & Founder

JUSBOX PERFUMES, ITALY

“Goldstück has supported tomorrowlabs since our launch in Germany and now handles our PR in various European countries. We absolutely enjoy working with the agency – Andrea Steiner and her team have an incredible knowledge of the beauty industry and are specialists in product placement and storytelling. Their network is impressive and they know how to generate a lot of media coverage for independent brands without vast media budget”

Dominik Thor, CEO and Founder

TOMORROWLABS, AUSTRIA

The Team

We believe that a diverse, international and fun team is a key factor to bring creativity and strong ideas to the table

Andrea Steiner

CEO

Andrea founded Goldstück in 2007 after 7 years in strategy consulting and luxury hospitality. She has a passion for beauty and lifestyle brands, knows the challenges for brands entering new markets and has the strong ability and determination to lead brands to success.
Andrea holds an Executive Master in Luxury Management from Bocconi and ESSEC and teaches brand building and sustainability for luxury brands in a Master Programme at ISM.
Languages: German, English, French, Spanish, Portuguese, Italian

Alexandra Nóra Apostu

PR & SOCIAL MEDIA

Nóra is passionate about communication and luxury brands. She holds a double master degree in Luxury Management from ISM and INSEEC. At Goldstück she is responsible for growing our pan-European network of content creators and editors and she makes sure that our brands are always perfectly represented within the different communities.
Languages: German, English, Hungarian, Rumanian, French

Josephine Jaimie Thomsen

PR & SOCIAL MEDIA

Josephine is an experienced Social Media Manager who has previously worked with several artists and talents. At Goldstück she is in charge of our DACH creators as well as of events, guest-lists and everything that comes with a successful Social Media Strategy
Languages: German, English, Italian, Portuguese, Spanish

Carina Chevalier

PR & SOCIAL MEDIA

Carina has previously worked in the beauty industry being in charge of Social Media content for several haircare brands. At Goldstück she is in charge of expanding our Pan-European network of content creators and editors and is developing into our health expert.
Languages: German, English, Russian

Maike Tondorf

DUAL STUDENT

Maike is currently doing a dual student program at IU Cologne where she studies Public Relation Management during 2 days per week and works at the agency for the rest of her week.
She previously graduated in German language science and is everybody´s darling when it comes to writing texts and press releases.
Languages: German, English

Lisa Reitinger

GRAPHIC DESIGN

Lisa has been supporting the Goldstück team as a freelancer for a long time – brochures, bags, flyer, templates, logos and icons: she knows all our material and caters to our needs in a heartbeat. We are so lucky to have her!

Helping Hands

ORGANIC SEEDINGS

As we are sending more than 100 gift boxes per week, we work with a team of High School girls who help us assemble our seedings. It also assures our proximity to the young Gen Zs 🙂