douglas.de – former client of Goldstück for content production

Douglas is the leading brick and mortar perfume retailer  in Germany. Its online shop douglas.de is the market leader among online perfumeries. As a precursor to the current blog, douglas.de published the online magazine “Douglas Beauty Stories” from April 2013 to April 2014.

Goldstück provided significant support to the Douglas online marketing team in the development of the format and oversaw the launch of “Douglas Beauty Stories”. Until the magazine was discontinued, we produced all content for the online magazine as white label content. The content included

Coverage of events in the fragrance industry such as
Fragrance stars, Glammy or launch events of products from the Douglas brand world

Interviews with big names from the perfume and cosmetics industry such as
Consuelo Castiglioni from Marni, Pete Liechtenstein from Bumble and Bumble or Maria Hatzistefanis from Rodial on current developments in their companies and their personal beauty recommendations

Background information on classic fragrances or new products with company portraits
company portraits, creation stories or backstage impressions

Curated shopping with backlinks to relevant products in the online shop of douglas.de