PR, Social Media und Marketing für Beauty – und Lifestyle Brands

Goldstück ist eine Boutique-Agentur für Kommunikation und Marketing. Wir sind spezialisiert auf inhabergeführte Beauty- und Lifestyle-Unternehmen im Premium- und Luxusbereich. Wir entwickeln Kommunikationsstrategien, die perfekt auf den Kunden zugeschnitten sind.

Neben klassischen PR-Maßnahmen decken wir auch den Bereich Social Media komplett ab.
Wir verfügen über eine eigene Influencer-Datenbank mit über 900 internationalen Beauty-Influencer:innen, mit denen wir tolle Kampagnen entwickeln. Seit 2012 arbeiten wir erfolgreich in der DACH Region und weiten unser Angebot seit 2021 sukzessive in den kontinental-europäischen Raum aus.

In der sehr dynamischen Beauty-Branche arbeiten wir vor allem mit inhabergeführten Unternehmen aus dem In- und Ausland. Diese befinden sich meist in einer Phase, in der sie stetig wachsen und sich vergrößern. So kennen wir viele Inhaber der Unternehmen persönlich und wissen sehr gut um die Herausforderungen in einer von Konzernen dominierten Branche.

Hier gibt es einen Überblick unserer Kunden
Neuigkeiten zu unseren Kunden und deren Darstellung in den Medien veröffentlichen wir außerdem ständig auf unserem Instagram-Account.[:en]

PR, social media and marketing for beauty brands

Goldstück is a boutique agency for communication and marketing that specialises in owner-managed beauty companies in the premium and luxury sector.

We develop communication strategies that are perfectly tailored to the client and that completely cover the area of social media in addition to classic PR measures.
We have our own influencer database with over 900 international beauty influencers with whom we develop great campaigns.

After having been successfully operating in the DACH region since 2012 we are gradually expanding our services into continental Europe since 2021- we currently operate in Spain, Italy, the Netherlands and France.

In the very dynamic beauty industry, we work primarily with owner-managed companies from Germany and abroad that are in a phase of constant growth and expansion. Thus, we know many of the owners of the companies personally and are well aware of the challenges in an industry dominated by corporations.

It is essential for niche brands to have a presence offline and online. This is achieved on the one hand with mentions of one’s own company in print, online and social media, but also with one’s own blogs and social media activities.

Goldstück founder Andrea Steiner started her professional career in 2000 at ClusterConsulting (now Oliver Wyman), a strategy consultancy that was already exclusively dedicated to digital communication. As a „digital citizen“ from the very beginning, she deals intensively with communication and marketing via online and social media but also with active sales promotion.

Thanks to our wealth of experience and our excellent network in the lifestyle and PR sector, we have developed measures that allow even small companies with a low marketing budget to show presence and build their brand – feel free to contact us for more information.

Our services include the spectrum of classic communication and press work

Complete consulting in all questions of communication
Development of PR strategies and individual PR concepts
Conception and realisation of PR measures
Product PR and brand building
Classic press relations for print and online media
Blogger relations
Support of social media channels such as Facebook and Instagram
Social media cooperations
Media productions
Events for the classic media and for social media influencers
Press trips, press meetings and conferences
For numerous brands we are responsible for PoS marketing in the stores in German-speaking countries

Conception of pop-up store areas (e.g. Atelier Cologne at Breuninger Düsseldorf),
Conception and realisation of PoS campaigns
Trade fair appearances (e.g. Sol de Janeiro at the Bunte Beauty Days)
Creation of training material and documentation for new product launches
Realisation of trainings at the PoS
Here is an overview of our clients
We also constantly publish news about our clients and their appearance in the media on our Instagram account.

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