PR, social media and marketing for beauty brands

Goldstück is a boutique agency for communication and marketing that specialises in owner-managed beauty companies in the premium and luxury sector.

We develop communication strategies that are perfectly tailored to the client and that completely cover the area of social media in addition to classic PR measures.
We have our own influencer database with over 900 international beauty influencers with whom we develop great campaigns.

After having been successfully operating in the DACH region since 2012 we are gradually expanding our services into continental Europe since 2021- we currently operate in Spain, Italy, the Netherlands and France.

In the very dynamic beauty industry, we work primarily with owner-managed companies from Germany and abroad that are in a phase of constant growth and expansion. Thus, we know many of the owners of the companies personally and are well aware of the challenges in an industry dominated by corporations.

It is essential for niche brands to have a presence offline and online. This is achieved on the one hand with mentions of one’s own company in print, online and social media, but also with one’s own blogs and social media activities.

Goldstück founder Andrea Steiner started her professional career in 2000 at ClusterConsulting (now Oliver Wyman), a strategy consultancy that was already exclusively dedicated to digital communication. As a “digital citizen” from the very beginning, she deals intensively with communication and marketing via online and social media but also with active sales promotion.

Thanks to our wealth of experience and our excellent network in the lifestyle and PR sector, we have developed measures that allow even small companies with a low marketing budget to show presence and build their brand – feel free to contact us for more information.

Our services include the spectrum of classic communication and press work

Complete consulting in all questions of communication
Development of PR strategies and individual PR concepts
Conception and realisation of PR measures
Product PR and brand building
Classic press relations for print and online media
Blogger relations
Support of social media channels such as Facebook and Instagram
Social media cooperations
Media productions
Events for the classic media and for social media influencers
Press trips, press meetings and conferences
For numerous brands we are responsible for PoS marketing in the stores in German-speaking countries

This site is registered on as a development site.