PR & Social Media Agency for beauty brands in Germany

We´re Goldstück

We are a boutique agency specialised in independent beauty brands.
We are the perfect partner for your brand in the DACH region and continental Europe.

Strategic

Our background consists of strategy consulting, many years experience in the beauty industry and an academic track record in luxury management.

Empathetic

Empathy with our clients, partners and creators is one of our key characteristics. That makes it easy to spread the love for (y)our brands.

Co-operative

We consider ourselves part of your team and have often been the first agency partner when a brand entered the EU market.

Entrepreneurial

Your growth is our success – we help you achieve it and won´t stop until the job ist done.

Cost efficient

Your funds are limited? No worries; we work with a close look on your budget – and we are very good at it.

Analytic

Thanks to our background, numbers, reporting and analysis are things that we love and never get bored of.

Passion leads to success

WE CULTIVATE BRANDS AND CREATE IDEALS

Our Services.

We help you create an impact in the classic media and in social media

Social Media

We create and support your social media strategy with targeted organic and paid campaigns in 9 countries.

Classic PR

Our storytelling and easy-access media management assure great coverage in print and online media.

Content Creation

No time to take care of your Instagram account or other content? No worries, we can do that for you.

Our Clients

What our clients say about us.

“Goldstück was appointed in March 2021 by Dr Irena Eris as the agency for PR activities in the German market. The agency team not only met all KPIs but delivered much more. Our clients‘ recognition of these actions was the ultimate confirmation of the high quality of work the agency performs. The agency delivers excellent strategic work which later on is perfectly executed. If you start working with Goldstück you never want to stop.”

Monika Borys, Global Marketing Manager

DR. IRENA ERIS COSMETICS

“We have been working with Goldstück since our launch in 2016 and we have the opportunity to appreciate their professionality and knowledge of the beauty world. Always excellent job and excellent partnership.”

Andrea Valdo, CEO & Founder

JUSBOX PERFUMES, ITALY

“Goldstück has supported tomorrowlabs since our launch in Germany and now handles our PR in various European countries. We absolutely enjoy working with the agency – Andrea Steiner and her team have an incredible knowledge of the beauty industry and are specialists in product placement and storytelling. Their network is impressive and they know how to generate a lot of media coverage for independent brands without vast media budget”

Dominik Thor, CEO and Founder

TOMORROWLABS, AUSTRIA

The Team

We believe in a diverse range of personel to bring creative skills,
thoughts, and ideas to the table.

Andrea Steiner

CEO

Andrea founded Goldstück Communication in 2007 after having worked in strategy consulting and in luxury hospitality management. She has an Executive Master in Luxury Management from Bocconi and ESSEC with honors and teaches luxury brand building and sustainability management in a masterclass at ISM. She is absolutely passionate about beauty and lifestyle brands and adores the challenges when brands enter new markets.

Melina Waldstein

PR & Social Media

Melina comes from a renowned cosmetic company and has great knowledge of the beauty market. At Goldstück she takes care of the PR and Social Media activities for several of our client brands.

Sarah Dietsche

PR & SOCIAL MEDIA

After graduating in International Communications Management at The Hague University Sarah joined the Goldstück team to be in support our international PR and Social Media relations.

Lara Uthoff

CEO

Lara has been supporting the Goldstück team on a part time basis since 2021 while taking her Master in Luxury Sales & Fashion at ISM. She takes care of the social media accounts of several clients.

Normelle Koumako

Intern

Normelle is just finishing her Bachelor degree at Rennes School of Business and has joined the Goldstück team in a 3-months internship in PR and Social Media

Lisa Reitinger

GRAPHIC DESIGN

Lisa is our design wizard and has been supporting the Goldstück team as a freelancer for a long time – templates, logos and icons: she develops everything for us and we love her.

Our Work.

We believe our work speaks for itself. Browse our most recent projects below
and enjoy our handmade work with love for every detail.