Our background consists of strategy consulting, many years experience in the beauty industry and an academic track record in luxury management.
Empathy with our clients, partners and creators is one of our key characteristics. That makes it easy to spread the love for (y)our brands.
We consider ourselves part of your team and have often been the first agency partner when a brand entered the EU market.
Your growth is our success – we help you achieve it and won´t stop until the job ist done.
Your funds are limited? No worries; we work with a close look on your budget – and we are very good at it.
Thanks to our background, numbers, reporting and analysis are things that we love and never get bored of.
We create and support your social media strategy with targeted organic and paid campaigns in 9 countries.
Our storytelling and easy-access media management assure great coverage in print and online media.
No time to take care of your Instagram account or other content? No worries, we can do that for you.
“Goldstück was appointed in March 2021 by Dr Irena Eris as the agency for PR activities in the German market. The agency team not only met all KPIs but delivered much more. Our clients‘ recognition of these actions was the ultimate confirmation of the high quality of work the agency performs. The agency delivers excellent strategic work which later on is perfectly executed. If you start working with Goldstück you never want to stop.”
“We have been working with Goldstück since our launch in 2016 and we have the opportunity to appreciate their professionality and knowledge of the beauty world. Always excellent job and excellent partnership.”
“Goldstück has supported tomorrowlabs since our launch in Germany and now handles our PR in various European countries. We absolutely enjoy working with the agency – Andrea Steiner and her team have an incredible knowledge of the beauty industry and are specialists in product placement and storytelling. Their network is impressive and they know how to generate a lot of media coverage for independent brands without vast media budget”
Andrea founded Goldstück Communication in 2007 after having worked in strategy consulting and in luxury hospitality management. She has an Executive Master in Luxury Management from Bocconi and ESSEC with honors and teaches luxury brand building and sustainability management in a masterclass at ISM. She is absolutely passionate about beauty and lifestyle brands and adores the challenges when brands enter new markets.
PR & Social Media
Saida takes care of the PR and Social Media activities for several of our client brands. She previously worked in the PR department of a global car manufacturer and for a TV production company.
PR & SOCIAL MEDIA
Josephine is in charge of our international PR and Social Media relations. She is an experienced Social Media Manager who has previously worked with several artists and talents.
Normelle is just finishing her Bachelor degree at Rennes School of Business and has joined the Goldstück team in a 3-months internship in PR and Social Media
Lisa is our design wizard and has been supporting the Goldstück team as a freelancer for a long time – templates, logos and icons: she develops everything for us and we love her.