Goldstück PR & Social Media for beauty brands in Germany

We´re Goldstück

We are a boutique agency specialised in independent beauty brands.
We are the perfect partner for your brand in the DACH region and continental Europe.

Strategic

Our background consists of strategy consulting, many years experience in the beauty industry and an academic track record in luxury management.

Empathetic

Empathy with our clients, partners and creators is one of our key characteristics. That makes it easy to spread the love for (y)our brands.

Co-operative

We consider ourselves part of your team and have often been the first agency partner when a brand entered the EU market.

Entrepreneurial

Your growth is our success – we help you achieve it and won´t stop until the job ist done.

Cost efficient

Your funds are limited? No worries; we work with a close look on your budget – and we are very good at it.

Analytic

Thanks to our background, numbers, reporting and analysis are things that we love and never get bored of.

Passion leads to success

WE CULTIVATE BRANDS AND CREATE IDEALS

Our Services.

We create your impact with social and classic media

Social Media

We design and support your social media strategy with targeted organic and paid campaigns in 10 countries.

Classic PR

Our storytelling and easy-access media management assure great coverage in print and online media.

Content Creation

No time to take care of your Instagram account or other content? No worries, we can do that for you.

Our Clients

What our clients say about us.

“Goldstück was appointed in March 2021 by Dr Irena Eris as the agency for PR activities in the German market. The agency team not only met all KPIs but delivered much more. Our clients‘ recognition of these actions was the ultimate confirmation of the high quality of work the agency performs. The agency delivers excellent strategic work which later on is perfectly executed. If you start working with Goldstück you never want to stop.”

Monika Borys, Global Marketing Manager

DR. IRENA ERIS COSMETICS

“We have been working with Goldstück since our launch in 2016 and we have the opportunity to appreciate their professionality and knowledge of the beauty world. Always excellent job and excellent partnership.”

Andrea Valdo, CEO & Founder

JUSBOX PERFUMES, ITALY

“Goldstück has supported tomorrowlabs since our launch in Germany and now handles our PR in various European countries. We absolutely enjoy working with the agency – Andrea Steiner and her team have an incredible knowledge of the beauty industry and are specialists in product placement and storytelling. Their network is impressive and they know how to generate a lot of media coverage for independent brands without vast media budget”

Dominik Thor, CEO and Founder

TOMORROWLABS, AUSTRIA

The Team

We believe that a diverse, international and fun team is a key factor to bring creativity and strong ideas to the table

Andrea Steiner

CEO

Andrea founded Goldstück Communication in 2007 after seven years in strategy consulting and luxury hospitality. She has a passion for beauty and lifestyle brands, knows the challenges for brands entering new markets and leads them to success.
Andrea holds an Executive Master in Luxury Management from Bocconi and ESSEC and teaches brand building and sustainability for luxury brands in a Master Programme at ISM.
Languages: German, English, French, Spanish, Portuguese, Italian and a tiny bit of Mandarin

Normelle Koumako

PR & SOCIAL MEDIA

Normelle is a wizard when it comes to using different social media tools and conducting analysis. She is in close touch with our base of content creators and makes sure that we always find new talents.
Languages: German, English, French, Portuguese

Josephine Thomsen

PR & SOCIAL MEDIA

Josephine is in charge of our international PR and Social Media relations. She is an experienced Social Media Manager who has previously worked with several artists and talents.
Languages: German, English, Italian, Portuguese, Spanish

Juliane Teschner

PR & SOCIAL MEDIA

Juliane is currently doing an internship at the Goldstück agency and provides extra insights on the Polish influencer and media market
Languages: German, English, Polish

Helping Hands

ORGANIC SEEDINGS

As we are sending more than 100 gift boxes per week, we work with a team of High School girls who help us assemble our seedings. It also assures our proximity to the young Gen Zs 🙂

Lisa Reitinger

PR & SOCIAL MEDIA

Lisa has been supporting the Goldstück team as a freelancer for a long time – brochures, bags, flyer, templates, logos and icons: she knows all our material and caters to our needs in a heartbeat. We are so lucky to have her!

Our Work.

We believe our work speaks for itself. Browse our most recent projects below
and enjoy our handmade work with love for every detail.