Dr Irena Eris – former client of Goldstück PR Agency
The luxury cosmetics label Dr Irena Eris was founded in 1983 by the Polish pharmacist Irena Eris and is known for its effective luxury creams and skincare lines.
The brand is the only non-French cosmetics brand to belong to the Comité Colbert – an exclusive association of companies that are synonymous with luxury, reliability and high quality worldwide. The Dr Irena Eris range includes several skincare lines that are designed to meet different skin needs and are developed in collaboration with in-house skincare experts and the company’s own Centre for Science and Research. The products are used not only by many satisfied customers but also in 24 Dr. Irena Eris cosmetic institutes and three 5-star spa hotels that the brand operates in the most beautiful areas of Poland.
The brand was launched in the German market in April 2021, Goldstück handled Dr Irena Eris’ press relations from March 2021 to April 2022.