In Brazil beauty means to love your body and to take the utmost care of it.
Sol de Janeiro aims to transfer this beauty image into the European market and delivers a range of wonderful skincare products.

The brand launched in the German market in May 2017.
In February 2018 it was awarded Cosmopolitan´s Prix de Beauté 2018 for the best Body Care.
From a portfolio that initially consisted of just 4 SKUs the portfolio has significantly broadened over the years and the brand has become the reference for effective skin care with a strong body positivity message.
As share of 84% of the brand was acquired by L’Occitane Group in November 2021.

Goldstück has been in charge of the PR activities and all Influencer activities and Social Media campaigns and organic seedings for Sol de Janeiro in DACH since April 2017 – from September 2021 until 2024 we worked for the Italian and Spanish market, from 2023 until spring 2025 we covered The Netherlands and Poland and have been in charge of PR and influencer relations in Belgium since summer 2024. Since 2026 we take care of organic influencer seedings in Central Eastern Europe
We support the organisation and implementation of events as well as for guest- and travel management.

With our regular paid and organic social media campaign we reach posting rates of up to 85% and vast reaches.

Social Media Activities of the brand are available on our Instagram @goldstueckpr