Sol de Janeiro

Client of Goldstück PR & Social Media since 2017

Die Marke

In Brazil beauty means to love your body and to take the utmost care of it.
Sol de Janeiro aims to transfer this beauty image into the European market and delivers a range of wonderful skincare products.

The brand launched in the German market in May 2017.
In February 2018 it was awarded Cosmopolitan´s Prix de Beauté 2018 for the best Body Care.
From a portfolio that initially consisted of just 4 SKUs the portfolio has significantly broadened over the years and the brand has become the reference for effective skin care with a strong body positivity message.
As share of 84% of the brand was acquired by L’Occitane Group in November 2021.

Unsere Arbeit

Goldstück has been in charge of the PR activities and all Influencer activities and Social Media campaigns and seedings for Sol de Janeiro in DACH since April 2017 – in September 2021 we started to work for the Italian and Spanish market. In 2023 we added the Benelux countries and Poland to our duties.
We support the organisation and implementation of events and are responsible for guest- and travel management.

With our regular paid and organic social media campaign we reach posting rates of up to 85% and vast reaches.

Social Media Activities of the brand are available on our Instagram @goldstueckpr

This site is registered on as a development site.